I think there’s too much focus on business leads and not enough focus on keeping in contact with existing or former customers.
Michael Wynn, my former boss and President of Sunshine Ace Hardware, taught me and other employees that new sales are wonderful, but return sales are even more important.
Keeping in contact with customers will not only lead to more purchases or services, but they will also recommend your store, product or service to their family and friends… that’s the best form of advertising!
#returnbusiness #customerfollowup #successstartshere
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